“I called a meeting of my senior management team to discuss how we would continue to grow the 115 year-old iconic magazine that we worked for, Vogue. To my mind, we were very much about to plateau, reaching number one market share in all of our key advertising categories. My objective was clear: in order for us to grow, we needed to create a business environment that would attract the most talented people in magazine publishing, an environment where highly self-motivated people would thrive due to our creative and financial resources. One that would be free of unnecessary stress or pressure, and would be the optimum place to plan, execute and take risks in order to optimize market conditions.
After nearly a year of false starts and the highest turnover in the company, I was introduced to The Handel Group. If you believe in the spirit of an organization, then Lauren Zander is your spiritual leader. Through exhaustive ethnographic and observation, The Handel Group provided a platform to allow the management team to give up bad habits and replace them with positive high-performance behavior. Members of the team learned what it meant to accept that accountability is the key to being an extraordinary business executive, and that Personal Integrity® is the fundamental principal of accountability.
Leadership versus coercion has become the essence of our management style. Leadership based on a principle of genuine caring. Caring means that we recognize the individual’s personal and professional qualities that make each member of our team valuable.
The results have been outstanding. In 2007, Vogue produced the largest monthly consumer magazine ever published, and turned in a record year on top of a historic 2006. What is impressive is that we achieved this success without feeling wrung out. We are going into 2008 with extreme momentum and self-awareness, which comes from the enabling sense that one gets from speaking and dealing in truth. A lesson well learned from our association with The Handel Group.”
-Tom Florio, Publisher, Vogue